Alessandro Castorino

Editorial design

Packaging design

Identity design

​

Includes:

-A fully-fledged packaging 

-A consistent identity 

-A polished identity which introduces the product's identity

​

Varying size

​

This was the last project of the third academic year at UAL. It is a card guide that has the purpose to introduce first-year creative students or new professionals, what lateral thinking is and how it can be applied in a variety of contexts. There is a total of 33 cards, each with a realistic and possible problem someone may encounter. The users will also have access to two other types of cards: suggestions and possible answers. The former would help the users in understanding how to tackle the questions in an unorthodox manner, and the latter showing a possible outcome if they cannot come up with one themselves. This is also the final project connected with my IPS theme, which had the purpose to present lateral thinking to the users in an academic fashion.